NO BOT DOES IT BETTER
Brand writing for agencies, businesses and creatives who understand the power of copy craft in the age of AI.
THE OVERVIEW
Slow-grown, hand-crafted copy that wins hearts and enriches minds has lost ground to the easy-come, fast-flowing words of AI.
OVERTONE is the resistance.
Brand writing as a creative act of rebellion against the creeping dehumanisation of our verbal identities. Fighting talk in the name of real tone and slow copy.
OVERTONE is not anti-AI, but an antidote to the 'AI slop' infecting the human-to-human flow of brand comms and conversation. It's an urgent dose of reality for a word-system in danger of collapse.
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This is not an overstatement.
As the battle between those blindly grabbing for attention with lifeless content and those growing meaningful connections with words hots up, genuine voices have never been so vital or valuable.
Online, on screen, in print, irl – trust, creativity and authenticity is on the line. The survival of all three depends on what is said and done today. Only those who keep it real and make it resonate will thrive.
Now is the time to raise your true brand voice. Rewild the linescape ✊
Say it loud. Original, ownable,
OVERTONE-enabled style.
Brand Writing
MESSAGING - MANIFESTOS - STORIES
Tone Righting
VERBAL IDENTITY - GUIDELINES - TOV TUNING
Co-Concepting
BIG IDEAS - CONCEPT SELL-INS - CREATIVE COPY
'Thing' Naming
BRANDS - PRODUCTS - EXPERIENCES
Copy Directing
WORKSHOPS - TRAINING - EDITORIAL PROCESS
ORIGINATE ILLUMINATE AGITATE
ABOUT
OVERTONE is the copy workshop of brand writer and creative strategist Owain Thomas.
A professional writer for over 20 years, Owain has hands-on, in-house experience across consumer publishing, corporate branding and creative advertising industries. ​
Valued team player or trusted solo operator, he helps brands in tech, retail, hospitality and luxury sell themselves with more clarity and conviction thanks to bold words and bright ideas.
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Based in Manchester, available worldwide, he's probably the writer you've been looking for.
And you can trust him on that. He's me.
